SEO Tipster

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. The main text content on the page must be unique to avoid Google’s page quality algorithms. The canonical URL tells you / Google what the source of a page is. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices.

Takeaway tips for googlebot crawlers

It’s psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it. To encourage search engines to rank a page for a target keyword, write 300 or more words of main body copy on the page. Search engines aim to provide users with the most relevant and helpful information available, so they will be more likely to rank your content if it is thorough and in-depth. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links. Quality images, tagged with good keywords, can also help your rankings with search engines. Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There"s also a correlation between high rankings and a mention of the city in the review text.

Be helpful by reporting broken links

Most companies use SEO to increase website traffic, which in turn, increases revenue. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer. Local search success can be achieved by SEO. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn.

Hidden facts about social media

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.”

Maybe analytics will be a thing of the past

It has long been understood that Google’s ranking algorithm is complex (by design). While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. The search engines will act rapidly to penalize sites that contain viruses or trojans. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely…

Improve engagement by utilising keyword research

Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge.Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses.